Hier gewinnen die Sender mit der penetrantesten Eigenwerbung und der kleinsten Rotation.
Sind die Ergebnisse nur Bluff, bilden sie die tatsächliche Hörnutzung ab?
In Grossbritannien wird sehr aufwendig gezählt, und Claimerei und Minirotationen spielen, wenn überhaupt, eine viel kleinere Rolle.
So geht es in UK:
Data Collection
Information is collected by means of a seven day self completion diary. Diaries are personally placed with one selected adult (15+) and up to two children (according to the number of children present) in each selected household.
The diary is customised at placement. Each respondent is asked to sort through a set of cards with the names of all the radio stations in the area and invited to select all the stations which they might listen to or hear in various situations. This process provides a station repertoire for the selected individual which is then entered in the diary by the interviewer, using station name labels. All diaries are collected personally by interviewers at the end of the seven days.
FIELDWORK MATERIALS
PLACEMENT PROCEDURE, FIELDWORK TIMING AND RESPONSE
All placements take place between the Friday and Sunday immediately prior to the Diary Week which starts on Monday. All diaries are personally collected on the Monday or Tuesday immediately following the Diary Week.
QUESTIONNAIRES
At each household a Recruitment Questionnaire is first administered to check quota eligibility and to select an adult (15+) with whom to place a diary. Demographic details of the selected adult and their household are also recorded, together with other information including the number of radio sets and car radios owned.
CARDS AND LABELS
The interviewer conducts a procedure in which each respondent is asked to sort through a set of cards with the names of radio stations available in the area. Each respondent is asked to select:
Stations they listened to or heard in the last year.
Stations they have heard elsewhere or chosen by somebody else.
Any other stations they may have heard in the past year.
This produces a listing of each respondents repertoire of radio stations. The interviewer then sticks the labels for these stations into the diary along a fold-out flap which, when unfolded, lines up the labels with the tops of columns on the diary listening pages.
THE DIARY
The diary is divided into two distinct sections. The first section is a self-completion questionnaire which covers media consumption including television viewing, newspaper readership, Internet usership and radio listening via the TV. The second section is used to record radio listening.
The radio listening diary covers the period from Monday to Sunday, with two pages given to each day. The day is divided into quarter-hour time segments from 6am to 12 midnight, with 12 midnight to 6am being divided into half-hour segments. Each day starts at 4am. These time segments are listed down the side of each page whilst labels for the radio stations chosen by the card sort procedure (above) appear on the fold-out flap across the top.
For any occasion when they listen to the radio for 5 minutes or more, respondents are asked to record their listening by drawing a line through the time segment boxes relevant to the "station listened to" and the time when listened. A corresponding line is drawn through one of the "where listened" columns to indicate whether the listening took place "at home", "at work", "in a car, van, lorry" or "elsewhere". If no listening has taken place on any half-day period, a "I did not listen to the radio at any time during this period" box must be marked to indicate this. Thus the respondent is encouraged to use the diary on a daily basis.
The interviewer leaves the station label sheet with unselected station labels and respondents are encouraged to stick in the labels themselves for any station they might hear which they did not select during the card sort procedure (above). They may also write in the names of any other services to which they have listened.
Full names, frequencies and brief descriptions of programme content for each listed radio service are provided in the diary.
It is emphasised to light and non-listeners that their co-operation is still vital. Even if they do not listen at all during the survey week, their television viewing and newspaper readership information is important in itself.
A page of the diary is given over to respondents to write in any comments they may wish to make on the stations and programmes that they listen to.
INCENTIVES
All individuals taking part in the survey are given a pen. In addition, there is a monthly prize draw for all respondents who return their diaries. This is detailed in the respondent letter. Two separate prize draws - for 4-14 year olds and 15-24's - are detailed on colour leaflets given to respondents in the respective age groups.
GENERAL MISUSE AND MISREPRESENTATION
RAJAR is most concerned that there should be no misuse or misrepresentation of information and, if necessary, may restrict publication rights.
Misuse includes:
- The publication or other dissemination of results prior to the embargo date and time specified for the 'Quarterly Summary of Radio Listening'.
- The publication of data provided for internal use only - for example, monthly results, data for 'opt out' services or sub-area analyses.
Misrepresentation of the data may be seen to have occurred where:
- The universe, area or time period to which figures relate is not clear
- The results are published based on inadequate sample sizes (as defined by Rajar in the event of dispute)
- Direct or implicit comparisons are drawn between basically dissimilar sets
of data
- A difference between two periods is interpreted as a real change in listening behaviour without checking for statistical significance.
In the case of doubt about the validity of an analysis or claim, consultation
with RAJAR is strongly advised.
The RAJAR Board has indicated that it will take a strong view of the abuse of the publication rules, and any organisation misusing or misrepresenting the data can expect action to be taken against it.
http://www.rajar.co.uk/INDEX2.CFM?menuid=1
Sind die Ergebnisse nur Bluff, bilden sie die tatsächliche Hörnutzung ab?
In Grossbritannien wird sehr aufwendig gezählt, und Claimerei und Minirotationen spielen, wenn überhaupt, eine viel kleinere Rolle.
So geht es in UK:
Data Collection
Information is collected by means of a seven day self completion diary. Diaries are personally placed with one selected adult (15+) and up to two children (according to the number of children present) in each selected household.
The diary is customised at placement. Each respondent is asked to sort through a set of cards with the names of all the radio stations in the area and invited to select all the stations which they might listen to or hear in various situations. This process provides a station repertoire for the selected individual which is then entered in the diary by the interviewer, using station name labels. All diaries are collected personally by interviewers at the end of the seven days.
FIELDWORK MATERIALS
PLACEMENT PROCEDURE, FIELDWORK TIMING AND RESPONSE
All placements take place between the Friday and Sunday immediately prior to the Diary Week which starts on Monday. All diaries are personally collected on the Monday or Tuesday immediately following the Diary Week.
QUESTIONNAIRES
At each household a Recruitment Questionnaire is first administered to check quota eligibility and to select an adult (15+) with whom to place a diary. Demographic details of the selected adult and their household are also recorded, together with other information including the number of radio sets and car radios owned.
CARDS AND LABELS
The interviewer conducts a procedure in which each respondent is asked to sort through a set of cards with the names of radio stations available in the area. Each respondent is asked to select:
Stations they listened to or heard in the last year.
Stations they have heard elsewhere or chosen by somebody else.
Any other stations they may have heard in the past year.
This produces a listing of each respondents repertoire of radio stations. The interviewer then sticks the labels for these stations into the diary along a fold-out flap which, when unfolded, lines up the labels with the tops of columns on the diary listening pages.
THE DIARY
The diary is divided into two distinct sections. The first section is a self-completion questionnaire which covers media consumption including television viewing, newspaper readership, Internet usership and radio listening via the TV. The second section is used to record radio listening.
The radio listening diary covers the period from Monday to Sunday, with two pages given to each day. The day is divided into quarter-hour time segments from 6am to 12 midnight, with 12 midnight to 6am being divided into half-hour segments. Each day starts at 4am. These time segments are listed down the side of each page whilst labels for the radio stations chosen by the card sort procedure (above) appear on the fold-out flap across the top.
For any occasion when they listen to the radio for 5 minutes or more, respondents are asked to record their listening by drawing a line through the time segment boxes relevant to the "station listened to" and the time when listened. A corresponding line is drawn through one of the "where listened" columns to indicate whether the listening took place "at home", "at work", "in a car, van, lorry" or "elsewhere". If no listening has taken place on any half-day period, a "I did not listen to the radio at any time during this period" box must be marked to indicate this. Thus the respondent is encouraged to use the diary on a daily basis.
The interviewer leaves the station label sheet with unselected station labels and respondents are encouraged to stick in the labels themselves for any station they might hear which they did not select during the card sort procedure (above). They may also write in the names of any other services to which they have listened.
Full names, frequencies and brief descriptions of programme content for each listed radio service are provided in the diary.
It is emphasised to light and non-listeners that their co-operation is still vital. Even if they do not listen at all during the survey week, their television viewing and newspaper readership information is important in itself.
A page of the diary is given over to respondents to write in any comments they may wish to make on the stations and programmes that they listen to.
INCENTIVES
All individuals taking part in the survey are given a pen. In addition, there is a monthly prize draw for all respondents who return their diaries. This is detailed in the respondent letter. Two separate prize draws - for 4-14 year olds and 15-24's - are detailed on colour leaflets given to respondents in the respective age groups.
GENERAL MISUSE AND MISREPRESENTATION
RAJAR is most concerned that there should be no misuse or misrepresentation of information and, if necessary, may restrict publication rights.
Misuse includes:
- The publication or other dissemination of results prior to the embargo date and time specified for the 'Quarterly Summary of Radio Listening'.
- The publication of data provided for internal use only - for example, monthly results, data for 'opt out' services or sub-area analyses.
Misrepresentation of the data may be seen to have occurred where:
- The universe, area or time period to which figures relate is not clear
- The results are published based on inadequate sample sizes (as defined by Rajar in the event of dispute)
- Direct or implicit comparisons are drawn between basically dissimilar sets
of data
- A difference between two periods is interpreted as a real change in listening behaviour without checking for statistical significance.
In the case of doubt about the validity of an analysis or claim, consultation
with RAJAR is strongly advised.
The RAJAR Board has indicated that it will take a strong view of the abuse of the publication rules, and any organisation misusing or misrepresenting the data can expect action to be taken against it.
http://www.rajar.co.uk/INDEX2.CFM?menuid=1